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Strongbow is a dry cider produced by H. P. Bulmer in England since 1962. The dry cider is the world's leading cider with a 15 per cent volume share of the global cider market, and a 29 per cent volume share of the UK cider market.〔Alcoholic Drinks: Euromonitor from trade sources/national statistics (2012)〕〔(Our first ever UK cider can ‘challenge’ mainstream brands: Carlsberg )〕 Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer. In 2011, Strongbow Gold, produced in Belgium, was launched across Europe in response to cider's growing popularity on the continent. In 2012, Strongbow was the highest selling cider in Australia, and was the second highest selling cider in North America.〔 The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium, and in Australia, where SABMiller own the rights to the brand. In 2014, the original Strongbow dry cider was discontinued in the USA by Heineken and replaced with two new sweeter variants. ==Background== Strongbow is a dry cider launched in England by H.P. Bulmer in 1962.〔(Strongbow.com )〕 It is named after the Cambro-Norman knight Richard de Clare, later Earl of Pembroke, nicknamed "Strongbow" for relying heavily on Welsh archers during campaigns in Ireland, where at the time the Irish had few bows and relied on javelins. It was initially marketed as "the strong cider for men".〔The Times, Friday, 13 July 1962; p. 14; Issue 55442; col A〕 By 1970, it was the second highest selling cider in the world after its Bulmer's stablemate Woodpecker.〔The Times, Monday, 7 December 1970; p. 22; Issue 58042; col A H.P. Bulmer Limited〕 By 2001, Strongbow was among the top ten drinks by sales in English and Welsh pubs and bars.〔The Times (London) 27 March 2001, Tuesday Cider joins favourite pub drinks〕 In 2003 Bulmers was purchased by Scottish & Newcastle, who in turn were taken over by Heineken in 2008. In January 2011, Heineken announced their intention to take the Strongbow brand global. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Strongbow (cider)」の詳細全文を読む スポンサード リンク
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